It Looks Like Paint But It Acts Like Armor It's tough. It looks great. And it lasts a long, long time. Powder coating is a superior finish that's found on hundreds of products you come in contact with each day. It makes products durable, attractive, and scratch-resistant, too. How Does It Work? Powder coating is a dry finishing process. Finely ground particles of pigment and resin are electrostatically charged and sprayed onto the products to be coated. The parts to be coated are electrically grounded, so that the charged particles adhere to them until melted and fused into a solid coating in a curing oven. The result is an attractive, durable, high-quality finish. The powder coating process itself offers another advantage -- it is environmentally friendly...virtually pollution-free! Unlike liquid paint, no solvents are used, so only negligible amounts of VOCs are released into the air. In addition, unused or oversprayed powder can be recovered, so any waste is minimal and can be disposed of easily and safely.